Wednesday, September 30, 2009

Are Sales Page Opt Ins Decreasing Your Affiliate Commission?


There are over a hundred affiliate marketing businesses running actively nowadays with people striving to earn a stable income online. One of the most popular trends is to become an affiliate of Clickbank products and to sell these to interested customers through a sales page. But of course, with such a strong competition and lack of knowledge on how to effectively sell these digital products, a lot of internet marketers tend to lose the will and the resources to continue selling as they encounter problems and issues regarding the products they sell, the links being used, and the like. For this article, the issue whether sales page opt ins are a factor of decreasing commissions will be discussed to provide insight and understanding as to how this internet marketing tool works and how one can actually benefit from it.

As we all know, the role of the affiliate is to sell the product through a sales page to customers online. The sales page would normally contain the content introducing the product, the link that will lead them back to the main website where they can purchase the product, and of course an opt in list for the customer to receive mails and updates with regards to the product. These opt ins are usually paired with freebies and bonuses that the customer can avail of, so by entering their email addresses in the opt in box they are not only signing up for the bonuses and email updates but crediting your page for commission. But the issue raised here is whether or not the affiliate still has a role in the business if the customer simply opts in without actually purchasing the product. Will that decrease one’s chances of earning commission?

The truth is affiliate marketing systems as well as Clickbank websites track the referrals of their affiliates through cookies and the IP address used, in which the former would normally be saved into the computer not less than 60 days at the most. So most likely if the customer decides to opt in to the mailing list of the vendor, the ID of the affiliate will be identified and the sales will be credited to his or her account. Though there is no assurance that the customer will buy the product, the fact that he or she found his or her way to the mailing list through the affiliate’s sales page will already indicate that the commission will still go to him or her and that he or she will still be paid months from now.

But of course, there are certain possibilities that you as the internet marketer would lose commissions if there are opt ins on the sales page. Supposing the customer decides to opt in into the mailing list but decides to check out the product a little later. If he or she erases all cookies in the PC or decides to use a different browser to buy the product, then most likely the commissions won’t go to you.

Tuesday, September 15, 2009

The Surefire Path To Search Engine Optimization Advantage


When it comes to marketing on the Internet, search engine optimization is the big thing on everyone’s minds – but how do you get search engine optimization advantage? There is no tried and true way to guarantee results from SEO, as each web site has different needs. The one thing that cannot be denied is, regardless of the “how you do it”, you’ve at least got to do it.



Some aspects of SEO simply can’t be ignored. For instance, keywords – these are the words and phrases that people will put into search bars to find what they need. If you want your search engine optimization to work, you absolutely must understand how keywords work. If you work keywords into your search engine optimization, you’ll definitely increase traffic to your website. If your website serves ads or sells products, then this will give you more page views, click-throughs, and sales.



Link building is another very important part of the SEO process. If your site has a lot of other websites linking to it, even if its links from other pages that belong to you, this can increase your visitors by a lot. The reason for this is that Yahoo! and other search engines take links as positive referrals to your web site. Their logic is that if other people are linking to your site, there must be something worthwhile there. As such, more links will lead to a higher search engine result rank – that’s search engine optimization advantage!



The process that search engines use to search through websites and index them is called “spidering.” The search engines use automated programs, also known as spiders, to “crawl” through the Internet and collect data. The spiders will follow links that they come across before moving on. The more links to your site, the more likely it is that spiders are to crawl to your site and index it in the search engine.



Another way to get search engine optimization advantage is to consistently check how your SEO is going. After all, what good is SEO if you can’t tell if it’s working? In today’s hectic world, you can’t afford to waste time or money on search engine optimization that’s not going to get results. So, you should be sure to check your web site’s ranking in search engines, as well as check keyword trends to make sure your site stays relevant.



Web analytics are a tool that can help you keep track of how your SEO plan is working. These services track all kinds of data – such as which keywords are leading people to you, the numbers of people visiting based on keywords, and which search engines are leading to your site.



These are just a few stops along the path to search engine optimization advantage. They’ll get you started, but if you want the top spots on Google’s search page results, you’ll need a lot more. There are a ton of articles and services available to help you master SEO and catapult your website to the front pages.